By Grant Pepper
That awkward feeling creeps in when a father, mother, and young son watch the Super Bowl together, and, well… the game takes a commercial break. All of the sudden, football turns into a risque GoDaddy.com commercial, and anxiety pierces the room, as father watches with a half amazed, half concerned gaze, mother has her hand on her forehead, and the young son watches in sheer bewilderment.
Not exactly a ‘family event,’ to me.
Looking at commercials shown in the big game, specifically, alcohol dominates most commercial breaks. From clydesdales to sexy parties, alcohol is consistently a top-advertiser in the Super Bowl. Should children under the age of 12 be exposed to these types of ads? The parents make the final call.
Forget commercials, though. While the children may see them, they’re going to be more focused on the game itself, right? Right. Well, that is, until the prolonged halftime show, when they see a scantily-clad Beyonce prancing suggestively around the playing field.
I understand the reasoning behind the way the ‘big game’ is televised, and the business aspect behind it. It makes sense. However, I don’t understand how people can think, at this day and age, that the Super Bowl is a game meant to be watched with the whole family.
The start time is convenient- 6:30 p.m., and it rarely goes past 11 p.m., making it easy for children to watch most of the game. And if you’re a young sports fan (especially if you are a youth football player yourself), wouldn’t you want to see the biggest game of the year?
Plus, the rest of the family, parents included, will most likely be watching the game, so what is the child to do?
I do not have an answer for this problem, but I will say that, as society’s moralistic view on sex appeal becomes more and more radical, children will be exposed to things like the GoDaddy.com commercial at an earlier age through events like the Super Bowl.
It is not illegal, and it is not physically damaging. However, the Super Bowl’s ‘show’ aspect does make one step back and think for a minute- is the ‘big game’ really PG-13?